Using a .academy or similar TLD, this island hosts courses, certifications, or deep-dive tutorials. It targets "how-to" and "learn" keywords, establishing your brand as the industry teacher. It converts low-intent learners into high-intent buyers on the Mothership.
For businesses with physical locations or regional services, this domain (e.g., "AustinService.com") focuses purely on local SEO, Google Maps packs, and city-specific keywords. It isolates local algorithm volatility from your main brand. 7 Islands Domain
A forum or user-generated content platform (e.g., "TalkAboutIndustry.com"). Google treats forums differently; they are high-velocity and long-tail. This island captures conversational keywords and keeps users engaged, while your Mothership remains authoritative and controlled. Using a
A dedicated domain (or sub-domain cluster) for your specific offerings. For example, if the Mothership is "JonesConsulting.com," this island might be "JonesFinancialServices.com." It focuses purely on transactional keywords and deep service pages, uncluttered by general blog noise. For businesses with physical locations or regional services,