"It’s the permission slip. The note you leave yourself that says, ‘Yes, you can wear the red boots with the floral dress.’"
While they operate in different spheres—one rooted in the structured chaos of modern womenswear, the other in the fluid narratives of sustainable craft—their conversation revealed a shared truth: Meet the Muses Ellie Tay needs no introduction to the AYM community. A designer who deconstructs the ordinary, Ellie’s work is a love letter to the misfits. Think asymmetric hems, raw edges, and the kind of tailoring that hugs you in the right places while leaving room for rebellion.
, on the other hand, brings a whisper. Known for her use of deadstock fabrics and organic dyes, Serena’s pieces feel like heirlooms from the future. They are soft, resilient, and carry the memory of the hand that made them. The 24.08.16 Edit: What They’re Wearing Now In our latest curation (dropping now on AskYourMother), we asked both creatives to interpret the theme "Threshold" —the space between who you are and who you are becoming.
There are some collaborations that feel like a lightning strike, and then there are those that feel like a slow, deliberate breath. The kind that settles into your bones and changes the way you see texture, silhouette, and self-expression.
On the 16th of August, 2024, AskYourMother had the privilege of sitting down (virtually, and in spirit) with two forces of nature: and Serena Hill .
"I wanted something that looked like it was moving even when standing still. The wool is heavy, but the lining is silk. It’s armor, but it’s a secret." Serena’s Pick: The "Dawn Shirt Dress" "I dyed this batch with marigold and iron. It’s not just a color; it’s a timestamp. August light. Evening rain. You wear the weather." The Heart of the Matter What struck us most wasn’t the fabric or the stitching—it was the honesty. When we asked Ellie and Serena what "AskYourMother" means to them, Ellie laughed.
Explore the Edit: [Link to Collection] Read the Full Interview: [Link to Journal]
August 16, 2024 Author: The AYM Team
Serena nodded. "It’s remembering that the hands who taught you to fold laundry also taught you to dream. Your mother’s voice is the first stylist you ever had." This isn’t just a drop. It’s a dialogue.
You can find capsule and Serena Hill’s latest collection on AskYourMother now. Whether you pair Ellie’s sharp shoulders with Serena’s billowing cotton, or keep them separate—the choice is yours.
What does your mother’s voice sound like in your closet? Tell us in the comments below. If you have the actual text or transcript from the original "24 08 16" post regarding Ellie Tay and Serena Hill, please paste it here so I can rewrite the blog post accurately rather than using a fictionalized example.
AskYourMother: 24.08.16 – The Quiet Power of Ellie Tay & Serena Hill
