Ben Settle - Email Players 1 - 15 -

The ones who act? They build cult-like followings. They sell without “launches.” They wake up to sales from emails written in 8 minutes. Email Players #1–15 is not for beginners who need to learn how to set up Mailchimp.

His philosophy: The best subscriber is someone who was given your email by a friend, not someone who traded their address for a PDF.

Settle says the opposite: Go where the biggest, meanest competitors are. Steal their audience. Ben Settle - Email Players 1 - 15

It’s for anyone ready to admit that maybe — just maybe — the reason their emails don’t work isn’t the algorithm.

Here are the biggest takeaways. From the very first issue, Settle throws a grenade into conventional wisdom. The ones who act

Instead, he focuses on one thing : writing emails that people want to forward.

Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy. Email Players #1–15 is not for beginners who

Most marketers use fake timers and phony “only 5 left” tactics. Settle hates that.