Csmg B2c Client Tool-------- -

So Elena's team built Iris.

M_Helios had initiated a chat via a home appliance brand. The query: "My smart fridge just ordered 200 lbs of kale. Help."

Three months ago, CSMG had launched — their new B2C Client Tool. The board had called it an "omnichannel customer intimacy engine." The agents called it "the big switch." Elena, the Senior Product Manager, simply called it the last chance to get it right.