If you buy only one beginner-to-intermediate learning design book, make it this one. Pair it with eLearning and the Science of Instruction (Clark & Mayer) for depth, but start here for clarity and heart.
Chapters on “What motivates learners?” and “Design for habit formation” go beyond standard ADDIE models. She draws from BJ Fogg’s behavior model (B=MAP) and Daniel Pink’s Drive — but makes it feel concrete. Design For How People Learn -Voices That Matter-
Fun, fast, useful, and human-centered. Keeps its promise to teach how people learn without putting you to sleep. If you buy only one beginner-to-intermediate learning design