Financial Intelligence For Entrepreneurs- What You Really Need To Know About | The Numbers -harvard Financial Intelligence-

That’s when she met Leo, a retired CFO who bought a single cup of lemonade every Thursday. He noticed her panicked face.

"You’re reading the wrong line," Leo said, tapping her spreadsheet.

"But they’re big accounts!" Elena protested. That’s when she met Leo, a retired CFO

"Your grocery store accounts are huge," Leo continued. "But they return 15% of your batch because it sits on their shelf too long. After refunds and late payments, you’re actually losing $2 on every case you sell them."

Over the next three Thursdays, Leo taught her the real secrets of the numbers. "But they’re big accounts

Three months later, her bank balance was $18,000. Her profit was only $12,000 (down from $15,000), but she didn't care.

Leo pointed to her P&L. "You sold $50,000 of lemonade. But you recorded that as 'revenue' the moment you shipped it to the grocery stores, right?" After refunds and late payments, you’re actually losing

"Yes."