Three months ago, I decided to go in blind for Dune: Part Two . I knew Timothée was in it. I knew there were sandworms. That was it. No YouTube breakdowns. No Reddit leaks. When Paul Atreides walked into that final confrontation, my jaw was on the sticky theater floor. I didn’t know it was coming.
Lights down, volume up.
— Rizzo
I call it the Marvel-ization of marketing .
So, here’s my challenge to you, Rizzo Riders: Next time you go to the cinema, show up 15 minutes late. Skip the trailer reel. Sit down in the dark just as the studio logo hits. moviesbyrizzo
That feeling? That’s why I started .
Let me know how it feels to be surprised again. Three months ago, I decided to go in
I have a confession to make. For the last six months, I’ve been doing something radical. Something that makes my friends groan when we go to the theater.