The platform’s most dynamic duo discusses creative control, financial independence, and the future of fan-driven content.
"We’re entrepreneurs," Brooks stated. "OnlyFans is a tech tool. What we built is a media company. We write, produce, direct, and edit 90% of our own material. The fact that our content includes intimacy doesn't negate the business acumen required to make it successful." OnlyFans 2025 Serena Santos And Natalie Brooks ...
Exclusive Access and Digital Empire: How Serena Santos and Natalie Brooks Redefined OnlyFans in 2025 What we built is a media company
Their business model extends beyond monthly subscriptions. In 2025, they launched a branded merchandise line ("SB Collective") featuring athleisure wear, and a podcast titled "The Business of Being Seen," which debuted at #3 on Spotify’s Lifestyle charts. OnlyFans underwent significant policy and interface changes in 2025, including a revised age-verification AI and a tiered payout structure favoring creators with high engagement retention. Santos and Brooks adapted quickly, introducing a "choose your own adventure" pay-per-view model that allows fans to vote on future content themes. In 2025, they launched a branded merchandise line
"We study the metrics like a science," Santos noted. "Every like, every private message, every tip tells a story. In 2025, you can't just post and pray. You have to listen." According to documents shared with this publication, Serena Santos and Natalie Brooks collectively earned $11.2 million from OnlyFans between January 2025 and January 2026. After taxes and operating costs, each creator netted approximately $4.1 million.
"When we first discussed working together, we realized our audiences didn't overlap as much as we thought," Santos explained in an exclusive interview. "Natalie’s fans loved story and tease. Mine loved raw energy and fitness challenges. Combining them created a third space—something completely new."