The 1-page Marketing Plan - Get New Customers- ... 95%

Because as Allan Dib writes: “Marketing is a system, not an event.”

She took a bite of the gluten-free olive loaf. Her eyes widened. “This is… actually good?”

He did it. He printed a single, ugly flyer on neon yellow paper. He taped it inside the three condo elevators.

The construction outside lasted another year. Marco didn’t care. His bakery’s front door was locked to the public, but his delivery route was full. He went from losing $10,000 a month to making $8,000—all from one yellow flyer and one honest offer. The 1-Page Marketing Plan - Get New Customers- ...

“Marco,” she said, brushing flour off a stool. “You’re trying to yell at everyone. That’s why you’re broke. Turn off the noise. We need one page . One plan. Starting with: Who is your ideal new customer?”

For ten years, Marco had relied on foot traffic. His window display was gorgeous. His croissants were buttery planets of perfection. But now, the street was a ghost town. A new metro construction had blocked the sidewalk for six months.

And Marco finally had a system that worked. Because as Allan Dib writes: “Marketing is a

“No billboards. No radio. Here’s your offer: Go to the condos. Put a sign in the elevator: ‘First 10 residents: Free ‘5 PM Rescue Box’ this Friday. No catch. Text ‘BREAD’ to 555-1234.’ ”

Six people texted. He baked six small boxes. He delivered them himself, wearing a clean apron, holding the warm boxes.

Within a month, Marco had 47 weekly subscribers from those three towers. He didn’t need a billboard. He didn’t need a website. He needed a single page. He printed a single, ugly flyer on neon yellow paper

“That’s your lead ,” Lena said. “The book says: ‘The fortune is in the follow-up.’ You’re not giving away bread. You’re buying a relationship.”

Marco sighed. “Anyone with a mouth.”

“Wrong,” Lena smiled. “Look at your sales records. Who buys the most? Who buys the most expensive loaf?”

She pointed to the next section: .