Marketing. Sage Publications | Tuten T. L. Amp- Solomon M. R. -2020-. Social Media

“Social media is not a broadcast channel. It is a zone of co-created value.”

#SocialMediaMarketing #TutenAndSolomon #SAGEPublications #MarketingStrategy #ConsumerBehavior #DigitalMarketing “Social media is not a broadcast channel

Have you used this text? What’s your go-to academic resource for social strategy? “Social media is not a broadcast channel