Will I Am Justin Bieber That Power Access

This song arrived at the exact moment when hashtags were migrating from Twitter to real life. will.i.am famously renamed the track to include the symbol. It felt silly then, and it feels nostalgic now. It captured the "hustle culture" of the early 2010s—manifesting success, posting about it, and owning your moment.

Enter Justin Bieber.

Bieber’s verse is pure bravado. He sings about critics, about proving people wrong, and about the electric feeling of commanding a room. It’s the musical equivalent of staring at yourself in the mirror and nodding. will i am justin bieber that power

Next time you need a boost on a Monday morning, put on “#thatPOWER.” Close your eyes. And for three minutes, believe you have the power of the beat in your hand. This song arrived at the exact moment when

“You know I've got that power / The power of the beat in my hand.” It captured the "hustle culture" of the early

This wasn't "Baby" Bieber anymore. This was Believe era Bieber. He was growing up, experimenting with R&B and dance music, and trying to shed his teenybopper image. Pairing him with will.i.am was a masterstroke. Lyrically, “#thatPOWER” isn't deep—and that’s the point. It’s a mantra for the dressing room before a big game or the shot of adrenaline before a night out.

For will.i.am, it was the last roar of the "superstar DJ" era before the tropical house and deep house wave washed over pop radio.